Global FVA®

Growth without guesswork.*

* We run paid acquisition and the measurement infrastructure underneath it — accountable to your P&L, not our own narrative.

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01The Premise

( 01 / 04 )

Most marketing budgets are spent on top of broken measurement. Campaigns get judged by dashboards nobody trusts, agencies grade their own homework, and every decision downstream is an expensive guess. We fix the instrumentation first — then run media against numbers that actually hold.

Discipline

Paid acquisition & marketing measurement

Structure

Independent consultancy — flat fees, no media commissions

Coverage

US & European time zones

02Services

( 02 / 04 )
(01)

Paid Acquisition

Meta, Google & TikTok run hands-on: account architecture, budget pacing, structured creative testing. Weekly cadence, no junior hand-offs.

→ (02)

Measurement

Server-side tagging, Conversion APIs, attribution your finance team can sign off on. Every engagement starts here — bad data makes everything else theater.

→ (03)

Consulting

Written audits, channel strategy, team enablement. From a two-week diagnostic to an ongoing advisory cadence — always documented, always actionable without us.

→ (04)

Creative & CRO

Offer positioning, landing page programs, disciplined experimentation. Creative is the last durable lever in auction media — we run it as a pipeline, not a matter of taste.

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03Method

( 03 / 04 )
01

Diagnose first.

Two weeks inside your ad accounts, analytics and unit economics. You get a written assessment: what works, what is noise, what we would do in your seat — whether or not you hire us to do it.

02

Instrument everything.

Before scaling spend we fix measurement: tracking, attribution, one reporting standard. Most accounts we open are making six-figure decisions on data nobody has verified.

03

Execute weekly.

Media, creative and landing pages reviewed against the same scorecard every week. No forty-slide monthly decks — a standing operating rhythm with the numbers on the table.

04

Compound & leave.

Playbooks documented, teams trained, systems handed over. We measure ourselves by what still works after the engagement ends. Dependency is not a retention strategy.

04The Firm

( 04 / 04 )
( i )

Senior by default

Deliberately small. A limited number of engagements at a time, every one run by the people you met in the first conversation.

( ii )

Everything in writing

Every recommendation ships as a written memo with the reasoning attached. Decisions should be auditable — including ours.

( iii )

No media commissions

Flat fees only. We never take a percentage of ad spend — our advice should not change when your budget does.